This brought about the idea of a lifestyle magazine that would relay all these interesting information into the form of daily tips and fun articles. I was also keen to the idea of a collectible magazine, thus coming up with the idea that each issue would feature a specific color theme.

The HÜ magazine is a quarterly lifestyle magazine, where each edition is based on a hue/color. The idea of colors not only applies to physical objects, but also its analogy and terms. The project begins with my interest and curiosity in colors, their psychology and how they could affect us. From my research, I found many interesting facts about color psychologies such as how seeing or interacting with certain colors could affect our mood or stimulate different kinds of  emotions.